The CW EME activity Event is intended to promote CW random operation. It is a perfect opportunity to look for some CW EME signals on 2 meters. Be sure, the EME subband will be full of stations, and everyone is looking for contacts.
To learn more about EME procedures, check N1BUGs excellent webpage
Here you can see why it is possible to hear strong stations via the moon, but they don't seem to hear you..
Don't give up!!